The re-branding of Exit Consulting Group came about with the decision to re-design the website and hiring a branding agency.
 
​Meeting with the agency and discussing the company's needs, the agency decide to keep using two of the existing primary brand colors, Yellow and Black, and pair it with a cool gray. This adjust suddenly gave the company's site a sleek, clean and much more professional look and feel. ​
 
While the agency drafted the layout of the sight, I focused on content. Cutting down and revising much of the content from the existing website allowed me to see where gaps in the company's overall messaging were and how we could revise the content to better convey these information while refraining from the pages being too text heavy.

Through content revision, we were able to construct a better Mission and Vision statement for the business. It also gave me a better idea of how to re-design the existing marketing collateral as well as create new material for Sales and Consulting to utilize for client presentations and reporting.