The founder of My Pearly Skin sought a logo that encapsulated the essence of fun, freshness, and commitment to cruelty-free and eco-conscious practices.
 

Utilizing color psychology, we honed in on blue and teal as the brand's primary colors. These hues imbue the design with a refreshing appeal, capturing attention without overwhelming with excessive vibrancy.
 

Inspired by renowned brands like ProActiv, Paula's Choice, Tatcha, and Laneige, it became evident that My Pearly Skin favored a minimalist aesthetic. With their target audience of women aged 20 - 40 in mind, the objective was to create a design that would set their brand apart. Thus, I experimented with both Serif and Sans Serif fonts to craft diverse designs. Following extensive discussions with the founder, we arrived at the final logo design. This design retains the simplicity admired in other brand aesthetics while infusing a touch of uniqueness to distinguish it from competitors.